George set up River Effra with a vision to bring an exceptional understanding of risk and an unrivalled team of advisors together, to solve reputational crises.
He has deep expertise in risk and crisis management, acting as an adviser to companies and organisations over the past 30 years, when facing the toughest of challenges. This has included the BSE crisis and McLibel trial, 7/7 bombings, global criminal and regulatory investigations as well as integrity issues facing leadership.
He currently coaches a risk advisory module for the MBA course at Imperial College London.