Matt leads the Scientific Team, working in partnership with academics from Bangor University’s Institute for the Psychology of Elite Performance (IPEP).
Matt has a PhD in Sport Psychology and has pioneered new thinking on performance in elite sport for the past 15 years, conducting groundbreaking studies of some of Britain’s most decorated and recognisable sportspeople.
His research has been published in the world’s top social psychology journal and he now builds personal performance strategies that help both elite athletes and business leaders to excel in high pressure environments.